Tip #6 — Don’t Buy Leads

If you're just getting started online, buying leads can be very tempting. Don't get lured, though, into the seemingly easy strategy of buying leads. While this can work to a certain point, it is not going to give you the responsive list that you want.

When you buy leads, the people who you get on your list have likely never heard of you and most of them probably don’t want to hear from you.

On the other hand, when you build your own list from scratch, you’re talking to people who are warmed up to you already and who are a lot more likely to buy.

Buying leads, for the most part, is a waste of money.