Archive for July, 2010

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While all elements of the e-mail are important, you will want to focus on the subject line.

If people don’t like what they see and are not enticed to click, they simply will not open your message. {{{List_Building_101|premium}}}On the other hand, if your headline is attention-grabbing, they can’t help but click on your message to see it. Once they’ve opened your e-mail, it’s going to be that much easier to build your relationship and make sales.

My absolute favorite course on this topic is:
www.SubjectLineSecrets.com by Jimmy D. Brown

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You may not think of yourself as a copywriter, but I recommend that you study the basics of copy to make the most of your list.
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Elements such as the AIDA formula will certainly improve the responsiveness of your list.

AIDA stands for:
Attention
Interest
Desire
Action

This means capturing their attention, interest, desire, and finally having them perform the desired action.

No, I’m certainly not recommending that you hold off on starting a list or growing your list until you’re a highly skilled copywriter, but I do recommend that you continue to study copywriting to continually improve your results.

If this sounds really difficult, you may wish to purchase an ecourse with PLR rights at www.MostlySanePLR.com

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A popular formula that some of the top marketers use is sending 3 relationship building e-mails to every 1 sales e-mail. This is especially important in the beginning stages, and will set the tone for later e-mails.
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What you might want to do is have the first e-mail be entirely focused on offering quality information and building a relationship, the second e-mail making a very soft pitch, the third e-mail selling a little harder, and finally the fourth e-mail blatantly promoting a product.

If it makes you feel more comfortable having a system to work with, then this is a sequence that you may wish to follow.

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Just because you have an autoresponder sequence set up does not mean it has to be a one-sided conversation. You can get a lot of valuable information simply by surveying your list members every so often and asking for input.
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Give them some sort of incentive for filling out a survey for you (free report, audio, video, discount coupon, or free service), and you’ll gain access to what they really need and want from your list. This helps build your relationship with your readers because they feel like they are valued and that you really care about them and their needs.

How do you set up a survey?

You can simply have them reply to your e-mail messages, or you can set up a more formal poll or survey. There are many popular options out there, with one of the well known ones being SurveyMonkey.com.

How to Make Money With Your List

Your ultimate goal is to help people, but you also want to increase your bottom line. Learning how to make money with your list is essential — it’s also important that you don’t make mistakes that could cut into your profits.

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