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Quick Video: From Powerpoint to YouTube in 3 Easy Steps

Friday, December 18th, 2009 at 7:56 pm

A friend and I were talking about putting together a series of videos, suitable for YouTube, but neither of us has the kind of equipment necessary to do a Hollywood-quality movie.

So we improvised.

Here's how to create a simple video from software you may have laying around. Like Powerpoint and Adobe Premiere Elements (Elements is really inexpensive and you can use a Powerpoint substitute like the one in OpenOffice). Any presentation program will work as long as you can save or export each slide as an image (JPEG or PNG for two examples).

It's a 3 step process:

Make your slides and export them as .png (or .jpg)
Import them into Premiere Elements and make the movie. Create transitions, do voice over with a $10 microphone that you can plug into your PC, and save as an AVI file.
Upload to YouTube

If you want to get real fancy, you can import music too. Add titles, graphics, etc. Plus, you can embed links in the video such that when a user clicks on a link, he's taken to your website. This would entail Step #4:

Linked Tube

Once your video is "on the air," tell everybody through Facebook, Twitter, Ping.fm, etc. and hope it "goes viral."

If it does, you could very well see hundreds, if not thousands, of hits to your website.

You can use videos to drive people to your own site, an affiliate site, or to a squeeze page to capture their contact info. The possibilities are endless.

Using Search.Twitter.com and Review Sites

Friday, September 25th, 2009 at 7:17 am

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Here’s a quick tip: Use search.twitter.com to find products that people have been searching for AND for which you have a review site.

Alternatively, if you don’t have a site but you find a lot of results for a particular product category, create one!

Build a Better Online Business with WordPress

Sunday, September 13th, 2009 at 5:30 am

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Beginning in the year 2002, blogs changed the online marketing world, quite possibly forever. While most people at that time started with various blogging systems, eventually most of them shifted to WordPress. WordPress has become so much more since then: A powerful website Content Management System that emerged from the need for a better blogging system.

If you read any popular blogging tips online, WordPress is often positioned as a tool that well, creates a blog. But an increasing number of marketers are finding that you can also use it as the most important tool upon which you can grow a profitable business empire. The most powerful function of WordPress itself lies in its ability to manage large amounts of text, audio and video content. After a dozen pages it becomes difficult to manage a static HTML site. Although you can use template-driven software as well like SBI or DreamWeaver, nothing beats the ease of WordPress.

Using premium blogging tools (many of them free), you can easily create a static website, an article directory, a WordPress-based membership site, a complete e-commerce site, an auction site, a portfolio site and so much more. As a matter of fact, you can also just about use it for anything.

Besides that, Search Engine Optimization is another important element. By default, WordPress is pretty good at optimizing and creating SEO-friendly content. However you can also get more serious and utilize simple WordPress plugins to further increase your SEO rankings and get better Yahoo, Google, or Bing rankings.

However, the best thing about WordPress is its flexibility. You can easily switch between WordPress themes, and improve its functions by using plugins and even some custom programming. PLUS, it’s free.

If you aren’t using WordPress yet, you should seriously consider doing so. The learning curve has reduced substantially in the past 3 years. At the moment it’s so easy to use even a six-year old kid can figure it out. To power your online business, go ahead and use WordPress!

To discover more about WordPress, I strongly recommend that you signup for this training:

WordPress Wizard

As a member you’ll get tons of step-by-step video tutorials on how to use WordPress, web 2.0 technology, search engine optimization (SEO), making money from Google AdSense and affiliate marketing, and so much more. Get more information here:

WordPress Wizard

Sales Army Secrets Product Review

Wednesday, September 9th, 2009 at 11:36 am

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Name of the Product: Sales Army Secrets by Jimmy D. Brown

Where you can Buy it: http://internet-marketing-muscle.com/go/sales-army-secrets/

Product Description: This course illustrates how to increase site traffic and income by creating affiliate programs.

This is a complete course including audio and transcripts as well as a bunch of great bonuses to help you either get an affiliate program up and running or greatly improve your current program. Jimmy shares some of his best ideas and techniques that have helped him attract affiliates and keep them motivated and promoting his products.

In a step-by-step process, Jimmy shares how you can get an affiliate program set up within a matter of hours, what tools you should provide your affiliates, and what you can do on an ongoing basis to support your affiliates and get them selling for you each and every month.

The product also includes a great interview with Jimmy’s own affiliate manager – Nicole Dean – who answers questions on how to find a great affiliate manager, why you need one in the first place and what to look for if you are thinking of hiring someone to take care of your affiliate center.

Who This Product is Intended For:

Anyone that wants to:

Start an affiliate program
Improve an existing affiliate program
Hire an affiliate manager
Become an affiliate manager
Learn more about affiliate marketing

Uses: This course teaches the reader how to build, market and run a profitable affiliate program.

Pros: Sales Army Secrets gives step-by-step instructions- complete with examples -to creating, implementing and improving an affiliate program. Additionally, it explains why, as well as how, to hire an affiliate manger. It also shares ideas to help your affiliates make more money while increasing your income, too.

Cons: I don’t really have any criticism of the product. It’s just too bad Jimmy is not sharing his affiliate manager.

Personal Opinion:

I like how “step-by-step” this product is. While it is great for a beginner who doesn’t have an affiliate program in place yet, it also contains plenty of advanced ideas and strategies that helped improve my current affiliate program. After going through the audio and transcript for the first time, I came up with 2 pages of ideas and changes that I am currently working on implementing.

I also have a better understanding of the role an affiliate manager plays in the process.

I highly recommend this course to anyone considering an infoproduct business online.
http://internet-marketing-muscle.com/go/sales-army-secrets/

Sales Page Basics in 11 Simple Steps – Part 7: “Don’t Hang Up Yet” Subheadlines

Wednesday, August 26th, 2009 at 9:31 pm

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In our last installment, we went over giving your customers more. We found out if they want more. Now we’re going to talk about “sub-headlines” and how they get people to (drum roll please) BUY!

Your primary goal for a prospect in reading your sales letter is for her to make a purchase. Right? In order for her to whip out the ‘ol credit card and buy, she’s going to need to make it through your sales letter.

One of the major problems in sales letters is they get boring along the way. Unless your sales letter is well crafted (most aren’t – but yours will be because you’re reading this ) the attention span of the reader tends to drift after about 30-45 seconds.

But wouldn’t you like to know how to keep leads interested until they read the sales letter in its entirety? Here’s how you can do it…

You just found out one of the tactics that I love to use to refocus the reader’s attention to what I am saying. It’s known as a “subheadline.”

You see, headlines aren’t solely reserved for the beginning of your sales letter. They can be used effectively throughout the sales letter. In fact, I recommend that you use them.

A subheadline does several important things…

It pulls back the attention of a reader who is about to drift away.
It introduces a new idea or train of thought.
It works as a stand alone major benefit of your product.
It solves more of the reader’s problems and answers more of her questions.
It basically does whatever you want it to do.

I love to use subheadlines about 3 times per sales letter (more or less as needed — just don’t go overboard). You want the subheadline to accomplish similar goals as your main headline. A subheadline should be written in such a way that it grabs the attention of “browsers.” Some readers will quickly skim through your sales letter — you want them to stop and take a closer look when they come to your subheadlines.

I like to do a couple of things with subheadlines that effectively re-grabs the attention of reader…

3.7.1 Ask a question. That’s what I did in the above example. “But wouldn’t you like to know how to keep leads interested until they read the sales letter in its entirety?” A subheadline is a great place to ask the reader a question. Interaction = involvement = interest = I’ve still got a shot at making the sale. ) And whatever question you ask, follow up by leading them into the next paragraph…

Here’s how you can do it…

Learn more…

Find out all the details…

Let me show you…

You will after reading this…

3.7.2 Make an “If” statement. Another great way to use subheadlines is to make an “if” statement. “If” you’re willing to do this, then here is what will happen. It lets the reader know that THEY determine the outcome. They are in charge. Results are based upon their response. Here are a few examples…

If you’re willing to invest 5 minutes of your time, then I’ll show you exactly how to pull in 500 new subscribers each month…

If you can follow simple instructions, then there is no reason why you can’t do this…

If you can write a shopping list, then you can create your own information product to sell online…