Mobile Marketing Archives

Mobile Marketing January 7, 2012

Monday, January 9th, 2012 at 4:08 pm  
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Hi, it’s Bill and I’m back for the second week in a row!

(I’m on a roll!)

I promise to make this year’s Internet Marketing Muscle Tiny Letter far better (and much more frequent) than before. So let’s get right to it!

Last week, I mentioned 3 emerging and converging trends: Social media, mobile marketing, and search engine optimization and then discussed social media. This week, we’ll do the same with my thoughts on mobile marketing.

If you’re a local business (especially if you’re a “brick and mortar” business–which make NO SENSE here in Earthquake Country, California), you really need to jump on the mobile bandwagon.

Why, you might ask?

Because 1 in 7 searches right now is done on a mobile device (i.e., not a laptop or desktop computer–but a smart phone or tablet).

Read more at the (paid) newsletter.

End of Year Mobile Website Special

Sunday, December 25th, 2011 at 9:43 am  
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I wanted to let you know that I’m running and end of the year special on mobile websites. If you order between December 25, 2011 and 12/31/2011, you will get one mobile website with a .mobi domain (that matches your current website), with one year’s worth of hosting, updates, maintenance, and domain name registration.

(After the first year, you pay only $50 per month for hosting, updates, and maintenance (which includes monthly backups.)

My normal charge for this is $1297. But for this week only (the last week of 2011), you can have it all for $495.

Here’s the order page — http://internet-marketing-muscle.com/mobile-website-services/

Now, you may not think you need a mobile website. But did you know that 1 in 7 searches are done from a mobile phone? This means that if you don’t have a mobile website, you’re missing out on some serious traffic.

Worse than that, though, is that your competitors are cashing in on your missed opportunities. If they do a good job, they will have captured those customers forever. Those are missed opportunities that may never arise again.

Mobile Website Special — End of Year Sale

You May Need a Mobile Website

Wednesday, November 23rd, 2011 at 6:30 am  
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Mobile apps are all the rage–except, there’s one big problem. How in the world can your app compete with the thousands of other apps out there? Why would I put your mobile app on my phone?

Let’s face it–most people won’t install your app, even if it’s free.

If you’re a brick and mortar store and think you need a mobile presence (and you do), then there is a better way–get a mobile website.

I have a new service offering that you’re going to love, but only if you need to “go mobile.” That is to say, if you are a retail store or offer services to retail customers, then you need a mobile website.

My offer can get you up online with a mobile website in less than 24 hours, getting you found in local searches.

The best thing about a mobile website versus a mobile app? Your customers can bookmark your mobile site on any smartphone with a browser. Plus, you won’t have to constantly annoy your customers with app upgrades. With an app, every time YOU make a change, YOUR CUSTOMERS will have to update the app.

With a mobile website, you can make all the changes you want without affecting your customers at all. Every change you make will appear to your customers as soon as you make it.

Go check out the offer. Make no mistake–this offer is not for everyone. You probably don’t need it. But if you do, this really is a no-brainer–it’s easy, fast, and inexpensive.

http://mobilesites101.com/

Brand New Business in a Box

Sunday, October 23rd, 2011 at 2:41 pm  
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Geez, this stuff keeps getting easier! Talk about breaking down barriers (carrying on from the last post’s theme)–this new set of mobile themes from the Rapid Crush guys (Jason Fladlien & Wil Mattos) really makes it dead-simple to create a thriving business in a weekend.

Here’s the deal: Go buy the themes. I’ll wait…

Great! You’re back. Now, let’s get crackin’!

As an overview, here’s what I would do to get my first client in the door and set up with a mobile theme.

  • Go have yourself a nice dinner. You can afford it (especially if you do what I suggest).
  • Head downtown in your hometown.
  • Find a place to eat.
  • Fire up your smart phone browser.
  • Find the website for the restaurant you are in. There are a few possible outcomes.
    • They have an awesome mobile-optimized website. Have a nice dinner!
    • They have a “mobile” site but it sucks. It’s just their regular website “scrunched ” into a very small screen.
    • They don’t have a mobile site at all. You have to scroll all around your screen to find what you are looking for.
    • They don’t have a mobile site OR a standalone (or main) site. You can now live the life of Jed Clampett and move to Beverly
  • Of the four outcomes just above, only one is *bad* (and it’s not that bad–you just got a great dinner). The other three can be monetized thusly:
  • Tell your waiter or waitress that there is something wrong with the restaurant’s website. Ask for the manager and tell him or her that you can fix this for him really fast. As soon as you finish dinner, you will head home and send him a mock-up within 5 minutes of arriving home. Get his or her phone number. Sound impossible?

It’s not. It’s possible–even probable.

Follow up. Call the manager as soon as you send the mockup. Then tell him or her that you will deliver–by tomorrow–a mobile website for a one-time setup fee of $500 and $50 per month for updates. Anything that takes more than 30 minutes will be charged at a rate of $100 per hour.

This is the exact same method that Jason Fladlien and Wilson Mattos teach in their training. Check out one of their webinars here.

This is as close to shooting fish in a barrel as you’re going to find. Try it. You could literally have your first client tonight and you may just have begun a thriving mobile business.

I will be shooting a video on how to set up your first mobile site in the next day or so. Make sure you come back for that. That, coupled with this, gives you an entire business in a box, ready to serve your local business merchants. You really don’t have to sell anything.

 

Miscellaneous Mobile Marketing Facts

Friday, June 10th, 2011 at 5:57 am  
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Mobile marketingEvery Friday, I co-host a Meetup where we talk about a different topics related to internet marketing. Today, we're talking about mobile marketing and we have a special guest, expert mobile marketing "god" Brian Schilling, owner of Mobile Marketing God.

To set the stage, here are some random facts and figures behind mobile computing (not just mobile marketing, but more focused on mobile use).

First off, what is "mobile," what is "mobile computing," and how is "mobile marketing" done?

The definition of mobile, according to The Free Dictionary, is the following:

Capable of moving or of being moved readily from place to place

 

So mobile computing and/or use must be using a computer, or computing device like a tablet or smartphone, in a capacity where moving freely is possible. A mobile device need not be "connected" to anything. However, for the purpose of this discussion, by "mobile computing" we are referring to some interaction between a network and a mobile device.

Let's not confuse mobile with wireless, though. For instance, your desktop PC may be connected to the internet via a wireless connection; however, it is most certainly not a mobile device because you cannot readily pick it up and move to another location.

Laptops can be mobile devices. They use either wi-fi or a cellular network to connect.

Let's not limit ourselves to thinking of mobile computing as only connecting to the internet. Mobile devices can interact with a variety of networks, not just the internet. For example, here are a few "networks" that mobile devices can connect to:

  • SMS (short message service)
  • MMS (multimedia message service)
  • in-game
  • mobile web marketing
  • bluetooth
  • infrared
  • proximity systems

Mobile marketing is simply marketing to people who use mobile computing devices. If you have a cell phone that is either "smart" or has SMS enabled, you can be marketed to exclusively through that device.

Here are some facts that I found interesting when researching mobile marketing. These are in no particular order, other than that this is the order in which I found them :)

  • Mobile users are 25% more likely to respond to advertising
  • Of the 4 billion mobile phones in use today, smartphones = 1.08 billion, or ~27%, and the majority of them are SMS-enabled (3.05 billion or ~75%)
  • By 2014, mobile internet should take over desktop
  • 1/2 of all LOCAL searches are performed on mobile devices
  • 29% of mobile users are open to scanning a mobile tag to get coupons
  • On average, Americans spend 2.7 hours per day socializing on their mobile devices
  • 1/3 of the Facebook user base uses Facebook Mobile
  • 50% of twitter the user base uses twitter mobile
  • 200 million YouTube views on mobile every day (YT gets over 1 billion total views per day)
  • WOMEN: 35-54 are most active group in mobile socializing

While there is a plethora of ways to market to your mobile users (QR codes, banner ads, text, SMS, etc.), we will take a close look at mobile text marketing today.

Our special guest, Brian Schilling, is here to talk about text messaging, how it works, why it's effective, and how best to use text messaging in your marketing efforts.