Blogging Archives

Posting Frequency

Tuesday, December 6th, 2011 at 6:30 am  
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blog posting frequencyAh, this post has two purposes. First and foremost, I wanted to tell you why I’ve been pretty quiet here on the site.

I’ve been busy :)

I got together with a fellow internet marketer and we did a joint venture. It did pretty well and opened a couple doors. We’ve been working on a lot of simultaneous projects since around September. We did our first WSO near the end of September (you can see it here–it was called “The Ultimate Guide to WordPress“) and have put together quite a nice portfolio of products and websites.

Here are a few:

ProfitPathz.com — this is our joint webpage where we announce products we’ve created together as well as talk about industry news, special offers, and concepts, strategies, and tactics for building an online business.

Deal of the Week Club — a membership where you will get at least 4 products from us each month just for being a member. It’s super affordable, too.

IMGooglePlus.com — our latest mini-site, where we offer a special report on the WHY and HOW to set up Google+ Pages for a business.

Weekend Product Builder — here, you can get access to a handy report that shows you how to build a product that you can sell online over the course of a weekend.

Weekend Blog Builder — another “build it in a weekend” site, this time about blogging your way to profits.

That’s just a few of the things Bryan and I have done over the course of the last 4 months. Time has really flown!

But the other point I wanted to make here is posting frequency in general.

What is a good posting frequency for a website or blog? While there is no perfect answer, what I can say is that you will get better results with higher posting frequencies than with low frequencies.

Once per week is far better than once per month. Once a day is better than once a week. If you have the time, posting 2 or 3 times a day would be awesome.

Look at news sites. They post dozens if not hundreds of times per day. They get a lot of traffic!

Why? Well, first, they are posting what people want to read. There is literally something for everybody if you post enough varied content.

Second, the search engines spider their sites every few minutes, just to keep up. This can send waves of traffic your way because the search engines tend to rank higher those sites that they spider most often.

Third, your content may just get picked up by one of the search engines’ offshoot news sites (think Google News). If that happened, your website could be flooded with traffic in a matter of minutes.

All good things.

Which means that even though I am working on JVs and other projects, I have to keep posting here.

I will do my best to post here at least once per week–hopefully, much more frequently than that.

Profitable Blogging

Sunday, August 14th, 2011 at 5:00 am  
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(This is a copy of a newsletter edition I posted today on Tiny Letter.)

Day 19: How to Write “Tips” and “How To” Articles

Welcome back!

Yesterday you learned how to write an SEO article. Today you’ll learn about writing two types of articles:

Tips articles and “how to” articles. Read on…

How to Write “Tips” Articles

Tips articles are just what they sound like – you offer tips on a particular topic, rather than a “step by step” process.

Examples:

  • Three Ways to Improve Your Golf Swing
  • Seven Tips for Slimming Your Thighs
  • The Ten Secrets of Writing a Great Sales Page

Tips articles work great for selling books and other information products.

Example: The “Ten Secrets of Writing a Great Sales Page” article could easily pre-sell a copywriting product.

However, you can use these articles to sell physical products, too.

Example: The “Three Ways to Improve your Golf Swing” article could pitch a particular club that would help the prospect improve his game.

How to Write “How To” Articles

The “how to” article is a step-by-step process, where you explain to your reader how to do something.

Examples:

  • How to Look Ten Years Younger
  • How to Juggle
  • How to Replace Your Carpet

You can use these types of articles to sell most any type of product.

For example, if you’re selling an ebook, then you can offer a “how to” article that gives your readers an overview of how to do something, but it doesn’t go into detail. Your prospect needs to buy the ebook to get the details. Remember, “useful but incomplete.”

Example: Let’s say you’re selling a copywriting book. You might create an article titled “How to Write a Sales Letter.” You’d then outline the steps such as:

  • Profile your target market
  • Write a great headline
  • Create a hook for an opener
  • Craft your bullet points
  • Offer a guarantee
  • Call your prospect to action

And so on. You’d offer a few sentences for each step. Then you’d promote the copywriting book within your article.

Example:  “You now have a great overview of how to write a sales letter. To get the full details so that you too can create cash-pulling copy, click here…”

Of course this type of article works for physical products, too. Let’s suppose you’re selling puppy potty training pads. You could offer step-by-step instructions on how to use these pads to housebreak a puppy.

Today’s task: Write one tips article and one “how to” article. Be sure to load them up on your blog when you’re finished.

Then tomorrow you’ll learn about a type of article that tends to attract a lot of attention, so stay tuned!

To get the “in” on profitable blogging and a plethora of other premium internet marketing advice, sign up for my newsletter.

Blog Carnival June 13, 2011 Edition

Sunday, July 3rd, 2011 at 6:51 am  
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Welcome to the June 13, 2011 edition of internet marketing muscle.

Steven Chang presents Lessons Learned For May 2011 posted at Passive Income Online.

Steve presents Twitter Purchases TweetDeck posted at ISMagazine.com, saying, "Twitter continues to improve its service offering with a recent purchase of popular client TweetDeck."

Steve presents Using Pay-Per-Click Advertising for Affiliate Marketing posted at Online Surveys for Cash, saying, "PPC traffic remains a great way to get targeted traffic to a website and/or offer page."

Kevin presents International Business Degrees Online Information – Bachelor Degree.org - posted at Bachelor Degree.org.

Brian Rakowski presents Change Your WordPress Favicon In 3 Easy Steps posted at Regenesis Health and Wellness | Brian Rakowski, saying, "Here is how you can add a WordPress favicon to your online marketing blog without any writing a single line of code or complicated edits."

Linda Jones presents Top 10 Computer Repair Forums and Message Boards posted at Computer Technician.

ThisIsWhyImBroke presents Gifts For Stock Market Investors posted at This Is Why Im Broke, saying, "Gift ideas for stock market and wall street enthusiasts and investors!"

Lindsay presents Using Twitter to Promote Your Blog posted at The Irreverent Introvert, saying, "A few tips on using Twitter to promote…without being annoying!"

Tony Bennett presents Top 50 Tax Policy Blogs posted at Masters in Accounting, saying, "Paying taxes is a part of our society, and they go to funding programs on the state and federal level, such as fixing city streets or funding social security. Nonetheless, paying taxes is still a heavy burden for most. These tax policy blogs will help you better understand taxes and how to save some money when paying yours."

Tash Hughes presents Calling all customers! posted at Word Constructions.

Leslie Yoelson presents Top 30 Web Forums for Project Management Professionals posted at Mr. Manager, saying, "In this field, professionals handle projects of all sizes. To get a better understanding of what project managers do, these 30 web forums offer great information about specific trades as well as more general projects."

Melanie Slaugh presents 10 Bad Habits Picked Up From Being Online 24�7 posted at Internet Service Providers.

John Adams presents Ultimate Mass Traffic Review | Ultimate Mass Traffic Review posted at Ultimate Mass Traffic Review, saying, "An honest and shocking review of ultimate mass traffic internet marketing course"

Mandy Chatsworth presents 7 Ways to Decrease Your Bounce Rate posted at Finally Fast, saying, "In this post we cover 7 ways to decrease that dreaded bounce rate and increase engagment, conversions, and sales."

JBY presents The Thesis WordPress Theme posted at Blogging Your Passion, saying, "This is a look at the Thesis WordPress theme and why it has been my theme of choice for the last 2 years…"

That concludes this edition. Submit your blog article to the next edition of internet marketing muscle using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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