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As you ship packages you should include a postcard or form that makes it easy for your customers to join your list. They can send this form back to you, and you can enter their e-mail address manually. Another option is to explain the advantages of being on your list and direct them to a website where they can go sign up themselves.
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This is a great strategy because you know that the people who are receiving a shipment are proven customers. That means there are a lot more likely to be responsive.
Of course a better alternative would be to invest in a shopping cart that has an autoresponder built in. That way your customers can automatically be added to your email lists.
About Bill Davis
I am an SEO and social media expert with 4 key focus areas: SEO, social media, internet marketing coaching, and keynote speaking. I am also an author.
Tagged with: autoresponder • E Mail Address • Email Lists • email marketing • getting more from your list • Invest • List Building • list building 101 • Postcard • Ship Packages • Shopping Cart
Filed under: List Building
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