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There are a lot of differing opinions on using pop-ups or pop-ins with opt-in forms. If you have a pop-up on your webpage, a box will come onto the screen with your opt-in form when someone visits. Some of these even darken the rest of the webpage that the only thing people can really see is the opt-in form.
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Keep in mind that some potential customers will find this annoying and will simply leave your page. Still, many marketers have found that it greatly increased their opt-in rates. This is something you will have to test.


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