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One thing you might want to test is including testimonials on your squeeze page. While many marketers use testimonials on their sales pages, {{{List_Building_101|premium}}}very few use them on the opt-in pages themselves. Remember — social proof is a very important aspect of making sales. Social proof can also show people that it is very helpful to be a member of your e-mail list. They are likely to feel more comfortable seeing someone that is “like them.”

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